Have A Diversified Marketing Strategy To Expand Your Business Reach
When a business owner sees their local SEO listing drop, usually panic sets in.
“Why did my website’s rankings drop for such and such keyword,” they ask?
Not enough dynamic content, not keeping up in the race to build quality backlinks are some questions that float through everyones’ minds.
Now that Google has reduced the Google local listings from 7 to 3, getting top SEO placement becomes even more important.
However, relying exclusively on SEO is not a wise approach toward your internet marketing strategy.
It’s like the old adage, don’t put all your eggs in one basket.
As a business owner looking to generate more leads from the internet or aiming to raise your brand awareness, you need to include a diversified marketing strategy.
This means adding paid search, expanding social media reach, intensifiying the SEO through more dynamic content (i.e. good, quality blog entries), adding interesting video, running effective email campaigns driving traffic to the business website, leveraging business vertical and directional resources -like Yelp, etc.
Other ways to expand the brand awareness would be through sales promotion resources like Groupon or Coupons.com.
In addition, offline opportunities like newspaper, radio and cable TV advertising can be effective.
A smart internet marketing tip is to have a diversified approach and not rely on one marketing tactic.
Incorporate many media, promotional and publicity channels to expand your advertising reach.
Once you diversify your reach more business will come.
Internet Marketing Tip - Have A Diversified Strategy
Internet Marketing Tip - Have a Diversified Marketing Strategy That Includes SEO, Paid Search, Social And Email marketing As Well As Offline Approaches.